Athleisure Market Industry Analysis and forecast 2027

 Athleisure is a fashion trend in which people dress in garments that are designed for athletic workouts but can also be worn casually. Athleisure wear has become more acceptable in a range of social settings, including the workplace. The majority of consumers believe that sportswear is comfortable and flexible, which can be ascribed to the materials used to make such clothing or footwear. The most common materials used in such athleisure wear are synthetic textiles such as polyester and nylon, which when combined tend to provide the best mix of required properties. The global athleisure market is being researched and analyzed by type, product, end-user, distribution channel, and region.

Athleisure Market Scope and Research Methodology:

The objective of the report is to analyses and forecast the Athleisure  market size. The market report includes strategic profiling of significant market participants in order to accurately depict the competitive environment for the global  Athleisure   market. it includes a detailed analysis of new product launches, acquisitions, mergers, and joint ventures, brands and key players in the  Athleisure  industry. The report provides information on industry trends and developments, market dynamics and their potential, which helps experts to stay up to date on the most recent trends and sector performance, predicting growth and decline in  Athleisure  market share during the forecast period. To know the  Athleisure  industry in detail, primary and secondary research methods were used and for accurate finding various methodologies such as the PESTLE, PORTER, and SWOT analysis were used. SWOT analysis was employed to provide strengths, weaknesses, opportunities and challenges for Athleisure  key players in the industry. PORTER and PESTLE analysis helps to understand the microeconomic and macroeconomic factors affecting the  Athleisure  industry. 

Athleisure Market Report Overview:

The report thoroughly covers analysis of insights in view of the  Athleisure Market along with its ever-changing patterns, industry environment, and all dominant aspects of the market. A detailed analysis of key players is also provided in the Athleisure  market report. 

Athleisure Market Size was valued at US$ 292 Bn. in 2020. Global Athleisure Market size is estimated to grow at a CAGR of 8% over the forecast period.

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Athleisure Market Segmentation:

According to Type, In 2020, the mass athleisure type category held a 65% share of the Athleisure Market. Athletic casual apparel is growing more popular in a variety of social contexts. Many work-appropriate clothing are made from sports-inspired materials such as spandex, Lycra, and other synthetic fibers.

During the projection period, the premium type category is expected to rise at a CAGR of 5.3%. Athleisure firms have been venturing into uncharted territories in the athletic market, particularly workplace. Many firms and businesses combine modern workwear with athleisure to provide these products at low pricing. Some businesses are also pushing a healthy lifestyle for consumers in order to build a community of active enthusiasts and hence enhance bulk product sales. Brands are also focusing on producing athleisure that appeals to consumers' daily preferences. These factors are projected to fuel the Athleisure Market's growth over the forecast period.

By the End User, Women dominated the Athleisure Market in 2020, accounting for 43% of the total. Women's participation in sports and fitness has the potential to boost category growth. The Sasakawa Sports Foundation estimates that 72% of Japan's entire population participates in sports at least once a year. Furthermore, nearly 72% of the country's entire female population participates in sports at least once a year. Demand for national sportswear and athleisure is driven by this factor. Increased female participation in sports clubs is also projected to fuel market growth. Product releases, collaboration, market expansion, and sportswear innovation are also driving growth in this area.

Athleisure Market Key Players:

Adidas AG
Nike Inc.
Under Armour Inc.
New Balance Athletics Inc.
Columbia Sportswear Company
ASICS Corporation
PUMA SE
VF Corporation
Lululemon Athletica

Athleisure Market Regional Analysis:

The report is segmented into several key countries, with market size, growth rate, import and export of  Athleisure   market in these countries, which covering North America, U.S., Canada, Mexico, Europe, UK, Germany, France, Spain, Italy, Rest of Europe, Asia Pacific, China, India, Japan, Australia, South Korea, ASEAN Countries, Rest of APAC, South America, Brazil, and Middle East and Africa.

Key Questions answered in the Athleisure Market Report are:

  • Which segment grabbed the largest share in the Athleisure market?
  • Which segment is expected to grow at a high rate during the forecast period?
  • How is the competitive scenario of the Athleisure market?
  • Which are the key factors driving the Athleisure market growth?
  • Which region holds the maximum share in the Athleisure  market?
  • What will be the CAGR of the Athleisure market during the forecast period?
  • Which are the prominent players in the Athleisure  market?

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About Stellar Market Research

Established in 2018, Stellar Market Research is India Based consulting and advisory firm focused on helping clients to reach their business transformation objectives with advisory services and strategic business. The company’s vision is to be an integral part of the client’s business as a strategic knowledge partner. Stellar Market Research provides end-to-end solutions that go beyond key research technologies to help executives in any organization achieve their mission-critical goals. The company has clients from all across the globe, 23 % from India and others from Japan, Korea, Germany, United States, etc. The company uses its extensive industry knowledge, strong network, and know-how to provide complete insights that give clients a competitive advantage.

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